This creative beer advertisement for WURST Oktoberfest in Calgary makes use of paper, trees, poles or anything else cylindrical in form that can be used to form a giant beer stein.
Once wrapped around a tree or a post, it looks as though there is a giant beer can hanging out in public. To make the steins look as convincing as possible, a handle has also been included, and because it sticks out, this is practically asking people to pose and take a picture with the giant beer signs. Around the bottom of the beer ads is a small note date that notes when Oktoberfest is happening in Calgary, which has got to be way more effective than putting up a boring paper flyer with the same details.
Key Themes Behind This Trend
- Clever Outdoor Advertising
- Opportunity for brands to create creative advertisements using unconventional outdoor spaces.
- Interactive Advertising
- Potential for advertisements that encourage audience engagement and social sharing.
- Effective Event Promotion
- Innovative ways for event organizers to attract attention and increase attendance through eye-catching advertising.
Where This Applies
- Advertising
- Opportunity for ad agencies to offer unique and impactful advertising solutions.
- Event Management
- Event organizers can leverage creative advertising techniques to generate excitement and increase event attendance.
- Promotional Products
- Promotional product companies can explore new ways of incorporating interactive advertisements into their offerings.
