For some, buying stationery equipment can become an obsession. This collection of writing utensils include some very unique pens and pencils.
From pen shade scanners to furniture fixing pens, this cluster of 45 has it all.
Implications - The debate of whether or not print is a dying medium has shaken up the advertising, publications and news industries, with many trying to find ways to revive the analogue method of communication. Though new notebook designs and special editions of books and magazines does help, some are looking to the accompanying accessories of print for inspiration, resulting in new handy, quirky writing utensils. Ultimately, the battle between the screen and the paper stomps on.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 65%
Freshness 8%
