Concentrate is a UK design company that has released a most unusual school supply: pre-chewed pencils.
The pre-chewed pencils are shipped with the prints of someone else's chompers on them in an attempt to get â€œyoungsters to get their teeth into their lessons instead,â€ according to the Concentrate website.
Although I'm not sure how effective these pre-chewed pencils will be at keeping schoolchildren focused in class, I give the Concentrate team points for trying.
Implications - The concept of a pre-chewed pencil is supposed to emulate an authentically chewed pencil, without the required effort. Consumers want to buy such a product because it gives off the impression that it's real, making the user seem transparent and more trustworthy. Corporations may similarly gain consumer trust by presenting themselves in a candid and authentic manner.
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