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Inspiration from Other People's Teeth

 - Dec 12, 2008   Updated: Aug 15 2011
References: concentrate.org.uk & techeblog
Concentrate is a UK design company that has released a most unusual school supply: pre-chewed pencils.

The pre-chewed pencils are shipped with the prints of someone else's chompers on them in an attempt to get “youngsters to get their teeth into their lessons instead,” according to the Concentrate website.

Although I'm not sure how effective these pre-chewed pencils will be at keeping schoolchildren focused in class, I give the Concentrate team points for trying.

Implications - The concept of a pre-chewed pencil is supposed to emulate an authentically chewed pencil, without the required effort. Consumers want to buy such a product because it gives off the impression that it's real, making the user seem transparent and more trustworthy. Corporations may similarly gain consumer trust by presenting themselves in a candid and authentic manner.