S.T. Dupont USB
Going Like Sixty — March 27, 2008 — Tech
References: sybarites.org
This luxe fountain pen might be nice for a tech geek executive. The S.T. Dupont pen is neo-classical style pen with a 4 gig USB memory stick. The pen body is made of Chinese lacquer and palladium with an 18 k white gold nib. The memory stick in in the top.
Implications - Geeks are beginning to take over the world, so appealing to this consumer group is necessary for any business going forward. Creating products that combine day-to-day living with "nerdom" will surely capture the hearts of geeks everywhere. These products make great gifts as well as novelty items for non-geek consumers who just want to indulge their geek sides every now and then.
Implications - Geeks are beginning to take over the world, so appealing to this consumer group is necessary for any business going forward. Creating products that combine day-to-day living with "nerdom" will surely capture the hearts of geeks everywhere. These products make great gifts as well as novelty items for non-geek consumers who just want to indulge their geek sides every now and then.
Trend Themes
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Luxury-tech Hybrids — Creating products that combine traditional luxury products with modern technology can cater to the growing population of tech geeks.
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Geek-centric Innovation — Businesses should focus on creating innovative products that cater to the needs and wants of the growing geek population.
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Novelty Tech Gadgets — Novelty tech gadgets make great gifts and cater to both geek and non-geek consumers who enjoy indulging their geek sides.
Industry Implications
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Luxury Goods — Companies in the luxury goods industry can explore creating luxury-tech hybrid products to appeal to tech geeks.
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Consumer Electronics — The consumer electronics industry can focus on creating innovative products that cater to the needs and wants of the growing geek population.
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Gifts and Novelties — Businesses in the gifts and novelties industry can explore creating novelty tech gadgets that appeal to both geek and non-geek consumers.
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