This collected of pimped-out pens features a range of crazy writing utensils, from pens that read to you to $15,000 platinum pens. It's pretty crazy how tech-savvy some of these pens are. For example, who knew that James Bond-esque pens would someday be a real thing? I wouldn't mind owning an invisible ink pen, just in case there's a tricky contract I'm ever forced into signing.
Implications - With so many commodities on the market, consumers are searching for an original take on traditional products. By infusing a conventional product with an alternative angle, consumers will respect this development and consider purchasing the item. Companies should consider how their designs present something alternative to the consumer.
SCORE
3.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 43%
Freshness 8%
