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Vivienne Westwood Makes the Great Outdoors Fashionable

 - Jun 2, 2009   Updated: Mar 25 2011
References: & selectism
At $424, the Vivienne Westwood Penknife is not one you want to lose on a camping trip.

The Penknife by Westwood includes a nail file, tweezers, scissors, toothpick, and keyring. It comes in hunter green, and all together looks like a useful tool. But again, at $424, maybe Vivienne Westwood Penknifes should be for home use only.

Implications - It might seem unusual to blend high fashion with a functional tool like a penknife, but for consumers who want to combine fashion and utility it is definitely a product that would seem worthwhile. Vivienne Westwood makes a smart move with this product by understanding that their customers are willing to pay a little extra for a high-status makeover of a simple device. For consumers looking for status symbols with every purchase they make, this is definitely a smart product to offer.