If you are a chocolate addict, this is the ultimate dessert to crave for. The chocolate pencils come in different cocoa blends with variable intensity and you can create the right chocolate dose for the addict in you. This innovative product is the result of the collaboration between Japanese architect and designer Oki Sato and patissier Tsujiguchi Hironobu.
Implications - For the consumer who loves products that remind them of their hobbies and pastimes, there is a lot to be said for products like this. Smart companies know that even a mundane object can have real appeal when enhanced with a playful design, and this is definitely a case of that thinking in action.