These viral cosmetic tutorials have provided critical pointers on the subjects of nail lacquer application, lip liner sticks and mascara brands. Bloggers Emily Schuman and Hannah Johnson have imparted their knowledge of product lines and color coding in the clips, enabling viewers to recreate the displayed looks with ease.
Feline-crazed manicures and gothic makeup looks have been associated with the rise of these commonly circulated videos. The thousands of views received speak to just how central these tutorials have become. While basic advice regarding foundation and powder are present, women often seek out these short features when looking to pull off a drastic look. This has come in the forms of waterfall braids, chromatic ombre nail art and glamorous Hollywood hairstyles.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
