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Avian-Inspired Manicures

The Beauty Department 'Robin's Egg' Nails Tutorial is Gorgeous

— June 19, 2012 — Art & Design
Sure to inspire many summer fashionistas, the Beauty Department 'Robin's Egg' nails tutorial is a simple way to jazz up a ho-hum manicure.

Much more straightforward than many of the site's DIYs, this look requires a simple application of colored polish with a glitter topcoat. Perhaps one of the easiest styles to achieve with impressive results, this is sure to get more than a few readers trying out the avian look. Subtle while still retaining a sense of playfulness, this look is offbeat without being tacky or over-the-top. Purposely office-appropriate so that some of the site's older readers can have some fun, this look is a wonderfully attainable take on nail art.

Easily done with few necessary components, the Robin's Egg nail look is sure to take off this season.
Trend Themes
1. Avian-inspired Manicures - Beauty enthusiasts are seeking out bird-inspired nail designs which present an opportunity for nail polish brands to develop new products and content based on this trend.
2. DIY Nail Art Tutorials - With DIY beauty trends on the rise, beauty bloggers and influencers can create and share instructional content to teach their audiences new ways to do their own nails.
3. Glitter Topcoat Polishes - More beauty enthusiasts are looking for topcoat polishes with added glitter and effects, leading to innovation opportunities for nail polish brands to expand their product lines with new formulations and finishes.
Industry Implications
1. Cosmetics - Beauty brands can capitalize on the avian-inspired manicure trend by launching new nail polishes or special effect topcoats that align with this trend.
2. Fashion and Beauty Blogging - Nail art tutorials are a new way to attract and engage beauty enthusiasts and social media followers looking for DIY beauty content.
3. Online Beauty Retail - As nail care and at-home beauty treatments continue to rise in popularity, online beauty retailers can use marketing campaigns to attract consumers looking to buy products that help them achieve the latest beauty trends.
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