The Emily's Concealer Tips clips provide viewers with a wealth of cosmetic information as it was presented by blogger Emily Schuman. Schuman, who has created a fashion, make up and decor empire via her blog Cupcakes and Cashmere, focuses primarily on under eye concealer here.
Schuman describes concealer as a versatile and integral part of one's cosmetic routine. This is an offshoot of the many ways in which it can be applied, seen in the film as she dabbed on bits to her lips, cheeks, eye lids and eye brows. An interesting twist came from the way in which she used it as a base for bright lip stick shades, an unexpected bonus given its preoccupation with puffy eyes.
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