Whether you prefer Sarah Palin's Kawasaki 704s or Kanye West's shutter-inspired sunglasses, being called 'Four-Eyes' has never been cooler. The eyeglass innovations in this cluster are enough to make even individuals with perfect vision covet a pair.
From glasses that change color to match your outfit to intentionally crooked eyewear, bespectacled beauties are bound to find a pair in this cluster that's right up their alley.
Implications - Eyewear is one of the easiest and most prominent ways for consumers to express their individual flavor. Styles are getting more and more outrageous as people are more willing to try out anything that will make them stand out from the crowd of seemingly uniform people.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 68%
Freshness 8%
