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From Human Hamsters to Squirrel Underpants

 - Jul 15, 2009   Updated: Jun 21 2011
With the garbage strike happening in Toronto, many unfamiliar faces are popping up all around the city. The sightings of rats and other rodents was the inspiration behind this cluster and it explores the many ways in which the little critters have been part of our lives.

From glass bottle mouse traps to rat-infested wallpaper, there are many different types of rodent innovations that will surely surprise you.

Implications - As the North American market continues to be over saturated with similar products, consumers are turning to products which may be considered undesirable by most in order to differentiate themselves from their peers. Companies can incorporate design elements like these rodent-inspired garbs which will appeal to a niche market by satiating their need to be different.