Fin and Tofu are pet rats, and the only rodents in the world that have proven they can surf. The surfing rats were trained by 14-year-old owner, Boomer Hodel who taught them to surf on custom-built, one foot long boards.
As I feel about many performing animals, I am not sure they really enjoy it; personally, I think a rat would be incapable of enjoying surfing, but maybe a rat owner knows better.
Implications - A simple and effective way to garner the attention and trust of potential clients is through the use of humor. Businesses that are able to portray themselves in an endearing and amusing way will likely portray themselves as an approachable and genuine organization.