Far kinder to the eyes than over-saturated neon captures, these playful pastel editorials are a dream to look at.
Pastel, which is taking over the runways this spring, has almost always had a place in fashion. An understated, but refreshing way to work color into one’s wardrobe, the understated tones of this palette conjure up images of clouds, cotton candy and other similarly wonderful things. Making for some equally ethereal photos, pastels are adored by photographers and designers alike. Pastel seems to invoke a calming and considerably youthful mood into any visual creation.
Representing innocence and freshness, pastel is popular for good reason and will very likely continue to make comebacks in the fashion world.
SCORE
6.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 83%
Freshness 8%
