Soft, hazy and entirely romantic, the Air France Madame 'Call for Nia' editorial is filled with pastel looks perfect for the urban setting. There is an edge to the feminine pieces that makes them perfect for the city girl living it up during the spring season. Model Arlenis Sosa roams around the city (sometimes walking, other times running) in front of New York-based photographer Dean Isidro's lens.
Styled by France de Jerphanion, the Dominican beauty is clad in casual chic pieces from the likes of Yves Saint Laurent, Louis Vuitton and Hugo Boss, to name just a few. Shot on location in California, the easygoing theme is accentuated with natural hair and makeup by Roque and Michelle Mungcal.
Why This Trend Is Growing
- Soft Pastel Fashion
- Disruptive innovation opportunity: Create sustainable and eco-friendly pastel fashion lines for urban consumers.
- Casual Chic Style
- Disruptive innovation opportunity: Develop technologically advanced fabrics that combine comfort and style for urban fashionistas.
- Urban Lifestyle Photography
- Disruptive innovation opportunity: Leverage AI and augmented reality to create interactive and immersive urban lifestyle experiences.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Implement blockchain technology to enhance transparency and traceability in the fashion supply chain.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Integrate virtual try-on technology to enhance the online shopping experience for beauty and cosmetics products.
- Photography and Imaging
- Disruptive innovation opportunity: Develop AI-powered image recognition algorithms to automate tagging and categorization of urban lifestyle photographs.
