Pastel Glamour Shoots

Alex Perry Diva High Summer Collection 2011 is Simple and Delicate

Elyse Taylor is the new face for Alex Perry's Diva High Summer Collection 2011. The Australian based designer Alex Perry is known to make simple yet glamorous dresses and this collection stays true to his style.

The dresses in the Diva High Summer Collection 2011 take inspiration from soft pastel colors. Although the dresses may seem simple, the over-sized accessories give more dynamic to the clothing. This new collection is expected to hit stores in Australia in late January.

Soft Pastel Clothing
Pastel-colored clothing with oversized accessories is a rising trend in the fashion industry.
Glamorous Simplicity
The trend of simplifying design with a glamorous touch has potential for innovation in the fashion industry.
Australian Fashion
The rising popularity of Australian designers like Alex Perry is causing disruption in the fashion industry.

Industries Being Reshaped

Fashion
The fashion industry can innovate by embracing the trend of soft pastel clothing and glamorous simplicity.
Retail
Retail companies can look into carrying or designing collections that incorporate soft pastel clothing and oversized accessories.
Marketing
Marketing professionals can capitalize on the popularity of Australian designers and leverage their reputation for quality and simple yet glamorous design.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 79%
Freshness 8%