Satisfy your sweet tooth with the 'Sugar High' Design Scene exclusive editorial. Photographed by Mario Ardi, model Thais is sweetly serene in a portrait series that highlights the season's pastel-obsessed styles.
Pastel hues have taken over the fashion world, making waves on the street and on the runway. From flowing frocks to cotton-candy locks, this fad is getting more popular by the minute. Soft pastels are setting the tone for the upcoming season, embracing a timeless way of dressing that is fresh and girly.
The 'Sugar High' Design Scene exclusive is a display of the chicest candy-coated fashion. Stylist Rahajeng Puspitasari dresses Thais in two-toned, sheer and lace-clad styles from Argyle & Oxford. The epitome of easy elegance, the model accents her ladylike wardrobe with daring pink tresses and soft makeup looks by artist Dewi Darmawan.
Key Themes Behind This Trend
- Pastel Fashion Trend
- Opportunity for fashion brands to capitalize on the growing popularity of pastel hues in clothing and accessories.
- Cotton-candy Hair Trend
- Disruptive innovation opportunity for hair salons to offer unique and vibrant pastel hair colors to customers.
- Soft Makeup Trend
- Opportunity for beauty brands to create and market soft, natural-looking makeup products that complement the pastel fashion trend.
Where This Applies
- Fashion
- Fashion brands can incorporate pastel hues into their collections and capitalize on the growing demand for soft and feminine styles.
- Hair Salons
- Hair salons can offer unique and vibrant pastel hair colors to customers looking to embrace the cotton-candy hair trend.
- Beauty
- Beauty brands can develop and promote soft, natural-looking makeup products that enhance the overall look of the pastel fashion trend.
