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The Sugar High Design Scene Exclusive Highlights Pastels

— April 27, 2012 — Fashion
Satisfy your sweet tooth with the 'Sugar High' Design Scene exclusive editorial. Photographed by Mario Ardi, model Thais is sweetly serene in a portrait series that highlights the season's pastel-obsessed styles.

Pastel hues have taken over the fashion world, making waves on the street and on the runway. From flowing frocks to cotton-candy locks, this fad is getting more popular by the minute. Soft pastels are setting the tone for the upcoming season, embracing a timeless way of dressing that is fresh and girly.

The 'Sugar High' Design Scene exclusive is a display of the chicest candy-coated fashion. Stylist Rahajeng Puspitasari dresses Thais in two-toned, sheer and lace-clad styles from Argyle & Oxford. The epitome of easy elegance, the model accents her ladylike wardrobe with daring pink tresses and soft makeup looks by artist Dewi Darmawan.

Trend Themes

  1. Pastel Fashion Trend — Opportunity for fashion brands to capitalize on the growing popularity of pastel hues in clothing and accessories.
  2. Cotton-candy Hair Trend — Disruptive innovation opportunity for hair salons to offer unique and vibrant pastel hair colors to customers.
  3. Soft Makeup Trend — Opportunity for beauty brands to create and market soft, natural-looking makeup products that complement the pastel fashion trend.

Industry Implications

  1. Fashion — Fashion brands can incorporate pastel hues into their collections and capitalize on the growing demand for soft and feminine styles.
  2. Hair Salons — Hair salons can offer unique and vibrant pastel hair colors to customers looking to embrace the cotton-candy hair trend.
  3. Beauty — Beauty brands can develop and promote soft, natural-looking makeup products that enhance the overall look of the pastel fashion trend.
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