Karl Lagerfeld, he of Chanel fame, is also a master at crafting haute menswear styles that are smart and timeless, and the Lagerfeld Spring 2012 lookbook showcases much of the designer's genius.
Featuring model Jake Davies, the Lagerfeld Spring 2012 lookbook is photographed by Xiang Sun and showcases a series of preppy and put-together menswear ensembles in materials like denim, leather and cotton jersey. Featured are classic looks, with everything from a polished, pastel pink blazer and plaid shirt combo to a nautical-inspired look that includes a navy striped shirt and double-breasted white jacket. Smart suits run the gamut, including one in slate, one in white and another in royal blue. Overall, the styles are crisp and clean, exemplified by the pristine white backdrop with a bright red chair as the only prop.
Key Themes Behind This Trend
- Pastel Pink Menswear
- Disruptive innovation opportunity: Expanding the market for men's fashion by incorporating traditionally feminine colors and styles.
- Preppy & Casual Men's Styles
- Disruptive innovation opportunity: Creating a new niche for casual yet polished menswear by blending preppy elements with comfortable materials.
- Timeless Menswear Ensembles
- Disruptive innovation opportunity: Developing sustainable fashion by focusing on classic and enduring styles for men.
Where This Applies
- Fashion and Apparel
- Disruptive innovation opportunity: Establishing new trends and markets within the fashion industry by introducing unconventional color palettes and design elements for menswear.
- Photography and Fashion Media
- Disruptive innovation opportunity: Innovating visual storytelling by capturing preppy and timeless menswear styles in unique and creative ways.
- Textile and Material Innovation
- Disruptive innovation opportunity: Exploring new fabric technologies to create comfortable and sustainable materials for menswear that retain their timeless appeal.
