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50 Nike Advertising Initatives

From Endless Jogging Ads to Feel-Good Sports Shorts

— November 9, 2011 — Lifestyle
For those in marketing, the mega sportswear brand Nike isn’t just about great basketball shoes—no, to branding gurus, it’s the Nike advertising and marketing initiatives that really count.

While Nike’s co-founder and chairman Philip Knight knew exactly what he was doing when he and Bill Bowerman founded the sportswear brand (then called Blue Ribbon Sports) in 1964 and started selling shoes out of a Plymouth Valiant at track meets, it is Nike’s marketing team that gets kudos in my books. From philanthropy to simply great commercials, the Nike advertising and marketing initiatives that have been seen around the world are nothing short of amazing.

Inspiring to anyone with an athletic bone in her body, these Nike advertising campaigns and branding moves prove that the company knows just as much about selling as it does about fantastic footwear.
6.8
Score
Popularity
Activity
Freshness
49
Branded Athletic Celebrations
Branded Athletic Celebrations
Nike Festival of Sports Promotes Athleticism to Shanghai Youths
<
48
Inspiring Skater Videos
Inspiring Skater Videos
The Nike SB Zoom Paul Rodriguez 4 Commercial Lifts You Up
<
47
Technicolor Sneaker Ads
Technicolor Sneaker Ads
The Brad Kremer Nike Hadar Film is an Artistic Dream Sequence
<
46
Midnight Wakeboard Sessions
Midnight Wakeboard Sessions
The Nike 6.0 Retention Wakeskate Jam Shows Extreme Water Sports
<
45
Intense Cricket Showdowns
Intense Cricket Showdowns
The Nike Cricket Yards Ad Celebrates the Sport in an Epic Fashion
<
44
Celebratory Soccer Ads
Celebratory Soccer Ads
Nike "The Future has Been Written" Commercial Celebrates Spain's Victory
<
43
Star-Studded Schools
Star-Studded Schools
The Foot Locker and Nike 'The Educators' Commercial Steps up the Game
<
42
Sensory Deprivation Shades
Sensory Deprivation Shades
Nike Vapor Strobe Eyewear Helps Enhance Senses and Motory Skills
<
41
Promotional Gamer Kicks
Promotional Gamer Kicks
Nike and EA Come Together for the Nike Manny Pacquiao Fight Night
<
40
Laced Charity Campaigns
Laced Charity Campaigns
The #EndAIDS (Nike) Red Laces Raises Awareness of the Disease
<
39
Sports Star Impact Ads
Sports Star Impact Ads
The 'Before and After Ronaldo' Nike Soccer Commercial Charts His Influence
<
38
Questioning Decisions Campaigns
Questioning Decisions Campaigns
The LeBron James 'Rise' Commercial Addresses Fans' Concerns
<
37
Redemptive Athlete Ads
Redemptive Athlete Ads
Tiger Woods Nike Commercial Offers Forgiveness in the Sign of the Swoosh
<
36
Funky NBA Cartoons
Funky NBA Cartoons
Lebron James Ventures into the Cartoon Business with ‘The LeBrons'
<
35
Epic Soccer Wear Ads
Epic Soccer Wear Ads
The Nike Soccer Ad Celebrates a New French Team
<
34
Endless Jogging Ads
Endless Jogging Ads
Nike 'Never Stop Running' Campaign Promotes Its Dedication to the Activity
<
33
Floating Footwear Advergaming
Floating Footwear Advergaming
Levitating Nike Air Max Shoes Were Raced Using Users' Breaths
<
32
Nighttime Running Campaigns
Nighttime Running Campaigns
Nike 'Lunar Runs' Encourages Chinese to Jog at Night
<
31
Feel-Good Sports Shorts
Feel-Good Sports Shorts
The Spike Lee Nike Short Film Insists That ‘Everything is Practice'
<
30
Badass Baller Movies
Badass Baller Movies
'The Black Mamba' Movie Pits Kobe Bryant Against Bruce Willis
<
29
Puppetvertising
Puppetvertising
NBA Champion Kobe Pokes Fun at LeBron in Nike Ad (UPDATE)
<
28
Epic Athlete Battles
Epic Athlete Battles
The Nike Free Yourself Throwdown Ad Displays Intense Competition
<
27
Sportswear Soft Serve Trucks
Sportswear Soft Serve Trucks
Nike Sportswear Ice Cream Trucks Drives Around Neighborhoods in NYC
<
26
Extreme Sports Crew Contests
Extreme Sports Crew Contests
Record Epic Skills for Nike's 'The Chosen' Facebook Campaign
<
25
Mileage Tracking Apps
Mileage Tracking Apps
The Nike+ GPS App Tracks Challenges You to Run Farther and Longer
<
24
Recycled Ad Campaigns
Recycled Ad Campaigns
The Nike Better World Commercial Uses Only Previously Done Nike Ads
<
23
Seriously Dedicated Sports Ads
Seriously Dedicated Sports Ads
Nike 'Basketball Never Stops: LeBron 24/7' Shows True Commitment
<
22
Earth-Shattering Shoes
Earth-Shattering Shoes
The Nike Shox Ad Campaign Tears up the Ground
<
21
Stealth Paparazzi Ads
Stealth Paparazzi Ads
Gossip Girl Taylor Momsen Promotes Nike with Paps
<
20
Cartooned Sports Stud Lookbooks
Cartooned Sports Stud Lookbooks
The Nike Sportswear LeBron James Collection is Drawn Together
<
19
Midnight Extreme Sports Ads
Midnight Extreme Sports Ads
The Nike Chosen: Just Do It Commercial Will Amp You Up
<
18
Parody Sports Virals
Parody Sports Virals
Nike Pro Exposes Cristiano Ronaldo, Pokes Fun at Nike
<
17
Extreme Sportvertising
Extreme Sportvertising
Nike's New Team 6.0 Ads Rumble the Ground
<
16
Puppetized Pro-Athletes
Puppetized Pro-Athletes
LeBron James Gets Animated For Nike MVPuppets Commercial
<
15
Momentous Soccer Moment Ads
Momentous Soccer Moment Ads
The Nike 'Write The Future' Commercial is of Epic Proportions
<
14
Muppetified Basketball
Muppetified Basketball
Nike Most Valuable Puppets Campaign is a Slam Dunk
<
13
Time-Traveling High-Tops
Time-Traveling High-Tops
The 2011 Nike MAG Pays Tribute to the Footwear of Back to the Future II
<
12
Dramatic Sports Commercials
Dramatic Sports Commercials
Nike ‘Fate'
<
11
Stop Motion Post-it Commercials
Stop Motion Post-it Commercials
Nike Human Race 10K Sticky Notes
<
10
Athletic Art Shows
Athletic Art Shows
Nike Teams With INSA for Art Show
<
9
Epic Sports Ads
Epic Sports Ads
The Guy Seese 'Nike' Portfolio Showcases Athletes' Drive and Ambition
<
8
Bike Gang Lookbooks
Bike Gang Lookbooks
The Tim Barber Nike Destroyer Catalog Focuses on a Sense of Belonging
<
7
Talcum Powder-Tossing in Ads
Talcum Powder-Tossing in Ads
LeBron James in 'Chalk' for Nike
<
6
Statuesque Soccer Ads
Statuesque Soccer Ads
The Nike ‘Write the Future' Campaign is Stirring
<
5
Suspended Sports Campaigns
Suspended Sports Campaigns
The Nike Be Free Ads Get You Ready for Some Spring Rejuvenation
<
4
Inflatable Logo Campaigns
Inflatable Logo Campaigns
These 'Nike Extreme Swoosh' Ads Market Magnified Experience
<
3
Men vs. Women Challenge Ads
Men vs. Women Challenge Ads
Nike Fuels Sex Wars With New Campaign
<
2
Hybrid Sportsvertising
Hybrid Sportsvertising
Sports Ads Step Off The Field to Hit a Creative Home Run
<
1
Gorgeous Athlete Campaigns
Gorgeous Athlete Campaigns
The Nike Women 'Make Yourself' Ads Feature Strong and Sensual Shots
<