The Foot Locker and Nike 'The Educators' commercial encourages students to step up their game. Starring sports players Rajon Rondo, Amare Stoudemire, Justin Tuck, Desean Jackson and Sanya Richards as coaches, a dream fitness program is created within this ad.
Can you imagine having track star Richards ordering you to run faster, or Justin Tuck barking out work-out demands? This Foot Locker and Nike 'The Educators' commercial gives you a live look.
Implications - Consumers are attracted to products that feature a reference to popular figures in the media. Items that do this appeal to shoppers who identify themselves through their purchases. Companies could develop more designs with this in mind.
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