Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Nighttime Running Campaigns

Nike 'Lunar Runs' Encourages Chinese to Jog at Night

— November 7, 2011 — Lifestyle
Nike is encouraging people in China to run more -- and specifically at night -- with its new Nike 'Lunar Runs' campaign.

There's plenty of reasons why anyone would prefer to run at night rather than during the day -- less noise and crowds, for example -- and Nike wants people in China to share their own reasons. The Nike 'Lunar Runs' campaign includes a video that has runners telling viewers why they run and asks viewers to submit their own reasons at Nike's microblog account. By having real runners explain why they love to run, Nike wants to show that running (at night) is a cheerful and dynamic activity, rather than a "painful initiative."

Also part of the Nike 'Lunar Runs' campaign are nighttime events in Beijing, Shanghai, Guangzhou and Wuhan, which, through fitness instructors, live music and celebrities, remind college students and young people that running is a fun activity that can be done at night, says Popsop.
Trend Themes
1. Nighttime Running - Disruptive innovation opportunity: Develop innovative running gear and accessories specifically designed for nighttime runners.
2. Urban Fitness Events - Disruptive innovation opportunity: Create interactive fitness events that combine physical activities, live music, and celebrity appearances to attract and engage young people.
3. Crowdsourced Advertising - Disruptive innovation opportunity: Build platforms that enable brands to gather and showcase user-generated content to promote products and activities.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity: Design and manufacture specialized nighttime running apparel using high-tech fabrics and reflective materials.
2. Event Management - Disruptive innovation opportunity: Develop cutting-edge event management platforms and services that cater to urban fitness events and provide unique experiences.
3. Digital Advertising - Disruptive innovation opportunity: Create innovative advertising platforms that allow brands to leverage user-generated content and engage with their target audience in new and creative ways.
3.1
Score
Popularity
Activity
Freshness