NBA Fashion, From Players as Models to Court Runners

 - May 29, 2010
NBA fashion is as important to the NBA players and fans as making lay-ups. From head to toe, players want to look good on and off the court.

Off the court, basketball stars like LeBron James and Kobe Bryant can be found on the covers of top fashion magazines or doing ads for their favourite sneakers. Take a look at the past, present and future of NBA fashion above.

Implications - Professional sports players are heavily put on display and receive and abundance of media criticism if they do not meet the public's visual expectations. Just as fitness is important to these athletes, so is their fashions. Businesses that give even their sporty, masculine products fashionable appeal will help consumers feel as successful and unbeatable as professional athletes feel.