Typically magazines look to models, actors, or celebrities to model duds in their chic editorials; in a twist of the norm, star basketball player Kobe Bryant was featured on the cover and in a three-page fashion spread for L'Uomo Vogue, the Italian version of Men's Vogue.
Clothing featured in the Kobe Bryant shoot for L'Uomo Vogue included new items from BOSS, Louis Vuitton, Gucci, Giorgio Armani, and of course the Nike Zoom Kobe IV.
Implications - *Not all businesses can hire celebrities. Too specific.
While the concept of celebrity endorsement is not necessarily new, it offers new advantages to company's willing to pay the cost. By introducing widely-enjoyed actors, athletes or public figures into an advertising campaigns, businesses can expect to boost the exposure of their product considerably.
Key Themes Behind This Trend
- Celebrity Endorsement
- By introducing widely-enjoyed actors, athletes or public figures into advertising campaigns, businesses can expect to boost the exposure of their product considerably.
- Cross-industry Collaboration
- Collaborating with different industries such as sports and fashion can create unique marketing opportunities for businesses.
- Alternative Models
- Using unconventional models, like athletes, in fashion shoots can help brands stand out and create a memorable impact.
Where This Applies
- Fashion
- Fashion brands can collaborate with athletes and celebrities to create innovative marketing campaigns.
- Sports
- Sports brands can leverage the popularity and influence of athletes to promote their products and reach a wider audience.
- Advertising
- The use of celebrity endorsement and unconventional models offers new and creative ways for businesses to advertise their products.
