Nike has unveiled 'tight' new basketball uniforms for top basketball schools. The fitted shirts represent a dramatic departure from traditional basketball uniforms and are a little closer to spider man suits than loose fitted jerseys. Since tough rappers like to wear basketball jerseys, will they switch into tight uniforms too? The whole thing seems pretty bizarre.
Implications - These new uniforms will be worn this week by players on four elite US university basketball teams from Florida, Ohio State, Arizona and Syracuse. The suits are really tight on the upper body and the shorts are still nice and loose. Nike plans to create personalized apparel for all of its NCAA-Nike partner schools.