Basketball players let out their artistic side in these three ads from the advertising agency McCann Worldgroup in Hong Kong. The three images are all posters which were handmade by Nike Basketball League players. The posters also state that they are “one of 350 and no two are the same,” and that “each is a record of competitions among the players, each a paper battlefield.”
Take a look at the gallery above to witness the paper battlefield for yourself. In the words of Nike, “Just do it.”
What's Driving This Trend
- Athlete Artistry
- The trend of showcasing athletes' creative talents through advertisements and campaigns.
- Unique Limited Editions
- The trend of creating exclusive limited edition products that are one of a kind and cater to collectors.
- Handmade Advertising
- The trend of creating handmade advertisements to promote authenticity and uniqueness.
Who This Affects Most
- Sports Apparel
- This trend presents a disruptive innovation opportunity for sports apparel companies to create unique designs and limited edition products in collaboration with athletes.
- Art Supply
- This trend presents a disruptive innovation opportunity for art supply companies to partner with athletes and create unique art products that merge sports and art.
- Advertising Agency
- This trend presents a disruptive innovation opportunity for advertising agencies to explore handmade advertising as a strategy for authenticity and differentiation.
