My one semester of high school French did not give me the tools necessary to tell you what Le Coq Sportif means. What I can tell you is that they make a very exclusive pair of basketball shoes, worn by one Joakim Noah of the Chicago Bulls. And as everyone knows, exclusivity means instant coolness.
Joakim Noah is the starting center for the Chicago Bulls. His Le Coq Sportif shoes are like nothing I have ever seen. I would never expect a shoe with a rooster on it to look so...cool. Damn it if these red rooster high-tops haven't stolen my heart.