The mobile phone has become a status symbol for many, but since just about everyone has one these days, those looking to flaunt their affluence are upgrading to ultra luxury mobile phones and jewel-encrusted mobile devices. This cluster examines some of the most luxurious communication gadgets, from diamond headsets to jewel-encrusted ultra luxury mobile phones. Phoning home never looked so glam!
Implications - The mass adoption of cellphones around the world has caused the luxury market to respond in kind with opulent designs to appeal to well-heeled consumers. These phones are accented in precious gemstones and covered in gold or platinum, instantly setting them apart from lowbrow designs found in mobile phone stores.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 78%
Freshness 8%
