We have seen many ultra luxury phones at Trendhunter, and this Stainless Steel and Gold Motorola V3i falls into the same category. Studded with 855 diamonds that weighs 3.8 carats the V3i is really one luxurious accessory. The designer of this phone Peter Aloison is also the maker of the $1.3 million Diamond Crypto Smartphone and diamond-encrusted Motorola KRZR models. Check out the rest of his creations here
Implications - Consumers are adorning commonplace items with jewels and rare materials in order to differentiate their wares from their peers. Consumers pride themselves on their individuality and feel having customized products intrinsically demonstrates who they are as people. Corporations looking to satisfy consumer demand for personalized products may consider providing customization services for a variety of products.