Ascent Ferrari 60
Vertu's newest phone is the limited edition Ascent Ferrari 60. What's great about Vertus isn't that you can hear all your music or have a high resolution display -- it's the price and the prestige of ownership of this Nokia division that made it really take off. The Ferrari-themed handset feature a shift gate on its backside. The $26m000 phone also comes with an elaborately fashioned storage box, a Vertu Aerius headset, and an actual valve out of a Ferrari F1 car. If you want one, get in line at a Nokia store in London, Paris, Singapore or Hong Kong.
Trend Themes
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Luxury Technology — There is an opportunity to create more limited edition luxury technology collaborations between high-end brands.
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Brand Prestige — Capturing the prestige of ownership in consumer technology, which could expand into other industries that crave elevated branding.
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Experiential Marketing — Companies can capitalize on the opportunity of combining consumer electronics with experiential marketing to create unique experiences that cater to a niche market.
Industry Implications
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Consumer Electronics — Companies can take advantage of limited edition, high-end luxury technology to create disruption in the consumer electronics industry.
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Automotive — Creating collaborations between the automotive and consumer electronics industries allows for opportunities to create unique products and elevate both brands.
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Luxury Goods — Creating premium collaborations between luxury goods, such as the Vertu Ferrari phone, offers new marketing opportunities and cross-industry synergy.
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