Selfridges & Co in London will are offering a luxury mobile phone service which comes with a 24 carat gold and diamond encrusted Apple iPhone, costing up to £20,000 for the touch-screen mobiles with 420 brilliant cut diamonds. There will also be offering exclusive iPhone holders from luxury fashion design houses, Christian Louboutin and Burberry.
Implications - For people who are used to owning luxury items, just having the latest in technology may not be enough. Brands catering to the upper class should be looking at creating high-end models of the newest gadgets to attend to the standards of those used to the glitz and glam lifestyle. Creating pieces that not everyone can afford will give a brand a spot amongst coveted luxury labels.