30 Clever Keys & Keyrings

 - May 10, 2009   Updated: Mar 30 2011
Biometric technology and security touchpads threaten the existence of traditional keys, but these innovations in keys and keychains prove that the traditional key has a number of other uses that don't involve opening doors.

From pendants made from skeleton keys to digital Bible keychains, the articles in the cluster below follow the evolution of the traditional key.

Implications - This trend clearly demonstrates how businesses that can look beyond the ostensible purpose of an object can sometimes discover value outside of its original usage. Although at first glance something like a key might seem like merely a tool, if you are willing to explore and reinvent traditional images, there is a definite appeal that consumers will respond to.