In 2009, keychains could be a thing of the past. Nissan, Sharp, and Japanese cell phone provider DoCoMo are teaming up to offer remote entry and engine start-up using your cell phone.
The Nissan Intelligent Key System technology has been around for awhile, but the ability to open and start your vehicle using your cellular phone is brand new.
Implications - Society has been overwhelmed with the breadth of gadgetry, so hybrid tech toys that serve more than one purpose have set themselves apart in the marketplace. An opportunity for businesses that can improve user experience by focusing on solving multiple problems with one solution exists.