These July 2015 toys range from digitized building block games to dolls that are individually styled to celebrate diversity. In addition to the month's tech-focused and app-enabled toy products, a focus on diversity and authenticity is key. While retailers are marketing diverse and inclusive dolls rather than those that are considered conventionally beautiful, video game manufacturers are encouraging gender neutrality rather than embracing stereotypes.
This month's other key trends include VR-enabled toys that blur the lines between digital and physical play -- the LEGO Dimensions toy pack features figurines that are immersed into a virtual gaming world -- as well as fashionable stuffed animals that harness major design talents in order to raise funds for those affected by devastating disasters like the Napal earthquake.
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
