Although t-shirts never go out of style, there definitely has been a spike in their overall popularity amongst trendsetting subcultures, namely hipsters. These hipster-inspired tees are usually "extra medium" in size, ironic in their messages and always very cool. From fashion blogger tees to pro-anorexia shirts, these hipster-inspired tees will give your wardrobe just the right dose of cool.
Implications - The rise of hipster culture has created many opportunities for businesses. Chain stores that cater to this subculture have grown and given opportunity for unique designers to sell their work. The hipster culture dictates that they were into the product before the product was popular, which is ironic considering the rise of chain stores.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 97%
Activity 91%
Freshness 8%
