â€œThe hunter in pursuit of an elephant, does not stop to throw stones at birdsâ€, so reads the print on the back of one of socially conscious fashion brand Bantu Republic's new tees. Wise words from the precocious young brand whose name and logo are inspired by African mythology.
Bantu Republic launched its online store this week, crafting limited edition t-shirts with meaning, that blend substance into style in celebration of individual truth. The New York brand, founded on socially conscious, sustainable and ethical fashion principles, is described as producing compelling designs that challenge our perception of important issues shaping our culture and defining our world.
It stands as a challenge to other designer brands that have lost touch with the power of fashion to define us as individuals and celebrate our political expression, leaving as narrow a mark on our environment as possible while making a big impact on our perceptions and in our communities. The good folks at Bantu Republic are certainly taking on that challenge head on, and by this author's estimation - without any distraction by stone throwing at measly little birds.