The New Ardentees Holleri Collection Highlights Global Artists

 - May 29, 2010   Updated: Jun 9 2011
References: ardentees & formatmag
The Aredentees Holleri tee-shirt collection acts kind of like a travelling art gallery. The well-designed graphic tees feature artwork from the sketchbooks of artists from around the globe.

The photos from the Aredentees Holleri lookbook are reflective of the shirt's artsy and modern feel, with hip young models lounging about. The shirts in this season's Aredentees Holleri line come in black or white unisex styles.

Implications - The recent recession had budget-conscious customers shopping in affordable vintage and thrift stores. Now these consumers have carried on the minimalist fashions they adopted in this time period as mechanisms of self expression. In order to cater to this target market, the fashion industry will need to adapt to this demand for raw, simplistic styles.