Streetwear imprint The Hundreds introduces a new collection designed for the season that is made in collaboration with Indy 500 for Memorial Day Weekend. The capsule is crafted to honor the annual racing event and features a wide range of apparel along with a trucker hat.
It is led by a selection of graphic tees and a pullover hoodie with black and white hues as the base foundation of the range. The black hoodie is designed with a collage of racing-themed graphics along with a driver's helmet. The brand continues with the racing theme with the application of a wildfire flag next to a checkered flag, a bright red race car, and co-branding details that nod to both efforts.
Image Credit: The Hundreds
Key Themes Behind This Trend
- Racing-inspired Streetwear
- Opportunity to incorporate racing-inspired designs into streetwear in collaboration with motorsport events.
- Graphic Apparel Collections
- Opportunity to create graphic-heavy collections for apparel enthusiasts.
- Collaborative Capsules
- Opportunity for fashion brands to collaborate with different entities to create limited edition capsules.
Where This Applies
- Fashion and Apparel
- Fashion brands can incorporate racing-inspired graphic designs into their collections.
- Motorsports
- Opportunities for motorsports brands to collaborate with fashion brands to create limited edition products.
- Event-based Marketing
- Promote events through collaborations and exclusive product releases.
