This is a celebration of all things girlie. It is meant to highlight some of the fun products and ideas geared more toward ladies, than gentlemen.
From art, to fashion, to articles about the ultimate girlie girl, Miss Marilyn Monroe, this cluster is a slice of pretty pink pie.
Implications - Today's society deems the girly girl as a person who adores pink and everything frilly. Anything that is advertised in pretty princess packaging is sure to get grabbed up, especially by pre-teens. Barbie is the ultimate girly girl and even adults still love her dearly. The fact that most girls want to be treated like a princess and want to be as pretty as a Barbie can be used very successfully in branding.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 19%
Freshness 8%
