With the relaunch of LOFT, the company thought they needed to go beyond their regular apparel line. From that came the collaboration with beloved jewelry design company Lulu Frost.
Lisa Salzer, the designer behind the Lulu Frost label, created vintage-inspired jewelry at cost-friendly prices, appealing to both loyal followers of the Lulu label and LOFT shopping newcomers. All the designs will sell for under $50, but won’t be available in stores until August.
The vintage creations are sure to appeal to LOFT shoppers everywhere.