Disney Couture turns favorite childhood fairy tales into chic jewelry.
These fashionable finds mimic classic Disney characters like Tinkerbell and Pocahontas with feathered charms and magic dust earrings.
Disney Couture also features jewels clad in nostalgic quotes such as â€œbelieveâ€ and â€œthink of a wonderful thought.â€
Check out the gallery above for jewels clad with classic fairy tales.
Implications - Target audiences that are connected to certain stories such as fairytales desire to bring that element of fantasy and happy endings into the real world. The target audience wants to emulate the fairytale in reality and look for products that will transform them into the characters they want to be. By creating a fashionable and luxurious jewelry line, Disney made their target feel like princesses.