Children can be hard to say no to, and that is precisely what these examples of kidvertising are exploiting.
It is easy to get annoyed with a pushy grownup telling you how wonderful their particular brand of life-insurance is. With children, it’s much more difficult to get so worked up. They are just so adorable and innocent. Children don’t resonate ulterior motives nearly as much as blender-spinning, knife-wielding infomercial hosts do. Rather than try to convince you to buy the promoted product, kidvertising aims to make you sympathize with it.
From fashion to charities to actual kid’s products like toys, these advertisements cleverly play on the heart-strings to get viewers to succumb to cuteness and buy the featured products.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 90%
Freshness 8%
