Kids' World Cup Covers

'Outside The Box' Students Sing ‘Wavin' Flag'

'Outside The Box' is a Toronto-based volunteer-run program that offers free music education to local kids from seven to thirteen years old. This semester, in light of the World Cup, K’naan’s ‘Wavin’ Flag’ was on the curriculum.

The official FIFA World Cup anthem is powerful on its own, but with five adorable kids singing, this cover is especially moving. Because the kids from Outside The Box aren’t the next big thing (and have slightly off-tune voices, in that cuter-than-cute way that most kids do), but just love singing, they should be celebrated for their determination.

Music Education for Kids
There is a growing trend of programs offering free music education to young children.
Cover Songs by Kids
There is a trend of children singing cover songs, which can result in unique and moving renditions.
Empowering Children Through Music
There is a trend of celebrating children who love singing and promoting their determination.

Sectors Adopting This

Education
The education industry can explore opportunities to offer free music education programs for young children.
Music
The music industry can tap into the trend of children singing cover songs to create unique and inspiring content.
Non-profit Organizations
Non-profit organizations can support and promote programs that empower children through music education.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 56%
Freshness 8%