Joupi shopping bags are the brainchild of Euro RSCG 360, France. Joupi is a chain of toy stores that, like most retailers from its industry, is looking to make children happy.
Tying into this idea of bringing joy to kids, the Joupi bags have the face of a serious-looking child on them. There is a little lever inside the bag, which, when pushed, makes the child smile. The lever can be pushed by placing a toy into the shopping bag, which means that placing the toy in the bag will make the face of child on the bag smile. The hope is that consumers understand the direct correlation between Joupi's products and happy kids -- and also that the smiles of customers match those seen on the bags.