Horse-lovers everywhere have been busy creating these cool (though occasionally strange) equestrian innovations. The designs range from fashion (horseshoes for humans?) to toilets (yes, toilets). You won’t believe the strange things that horses have inspired. Equestrian innovations are worth a second look.
Implications - There is a visible shift occurring in the pet industry, with pet owners demanding more than pet maintenance. Today's animal owner sees their cuddly critter as a member of the family that should be treated as such, resulting in products made to create or encourage a pet's personality. This is true for all kinds of pets, from small dogs to horses trained for riding.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 44%
Freshness 8%
