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JOBA Presents Virtual Horseback Riding

 - May 4, 2006   Updated: Jul 13 2011
References: panasonic.hk & ohgizmo
Panasonic 's JOBA Horse Riding Fitness Equipment is actually a form of exercising. The advanced 3-D virtual reality technology imitates horseback riding and claims to help build strength and endurance. The forward and backward motion strengthens your abdominal, thigh and back muscles while helping you maintain good posture. It also promotes blood circulation and can increase you basal metabolism rate. The price of horseback riding in your house, $14 800.

Implications - The Virtual Horseback Riding tool is an amazing example of the way companies are incorporating physical activity into digital formats for the growing population of children and adults who are increasingly dependent on the screen for entertainment. The tool will bring the outdoors inside, and keep you active without ever having to leave your living room!