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Maurizio Cattelan Brings the Headless Horse to Life

 - Jun 10, 2009   Updated: Apr 4 2011
References: designboom & gearfuse
Maurizio Cattelan has created a headless horse mantle to express his taxidermy talents.

This weird wall mount has people wondering about the meaning behind this hanging horse.

If you want to see this headless horse taxidermy, it is being shown at a modern art museum called Punta Della Dogana, Venice's newest contemporary art gallery.

Implications - Society is drawn to the unusual and the bizarre. For good or ill, this lends itself towards advertising that boldly steps away from the commonplace or the expected. Exhibits like these definitely would make for an interesting guerrilla ad campaign, not the least because they would be sure to get passersby talking and would rapidly spread across the Internet. Take note aspiring marketing geniuses: it's always a good idea to think outside the box.