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From Freaky Wax Realism to Gory Candle Sticks

 - Dec 12, 2009   Updated: Jun 23 2011
Wax is essential to an astounding number of products. Without it, there would be no more celebrity replicas, snowboard lubricants or aromatic candles. Without all of the wondrous wax of the world, it would be a far less whimsical place. Wow, I never knew I had such an appreciation for wax.

Anyway, from freaky wax realism to gory candle sticks, check out the 60 waxtastic finds.

Implications - Consumers are enthralled when goods are released that find novel applications for commonplace products. It satiates consumers' desire for something new while simultaneously putting them at ease due to familiarity. Corporations looking to reinvigorate interest in their existing wares may consider incorporating gimmicky design elements or finding new applications for a product.