JimmyJane’s Afterglow and Ember Body Massage Candles are a fantastic sensual Valentine’s Day gift.
Step one: burn the candle, which comes in yummy scents such as Bourbon, Black Current, Fig and Pink Lotus.
Step two: pour or brush the warm melted ‘body-friendly’ wax on your loved one’s back, shoulders or other area to be massaged. The wax dissolves easily into a warm slow-absorbing oil.
Step three: enjoy the ‘scentsational’ results.
Each natural, paraffin-free Afterglow candle burns up to 42 hours. JimmyJane sells singles, gift sets and ‘Little Embers’ mini candles for, well... more brief encounters.
What's Driving This Trend
- Multi-functional Candles
- There's an opportunity to expand the use of candles beyond ambient light and introduce it as a multifunctional tool for wellness activities.
- Body-friendly Wax
- Innovations in creating candles with body-friendly wax could disrupt the massage oils market, providing more eco-friendly alternatives that cater to a wider audience.
- Sensory-based Gifts
- Combining scents and gifts provides a potentially lucrative opportunity for a more personal and sensory-based gift-giving experience.
Who This Affects Most
- Wellness
- There's an opportunity to package candles as a wellness tool, providing benefits such as relaxation, aromatherapy, and stress reduction.
- Eco-friendly Products
- Candles made with body-friendly wax that are paraffin-free and made with natural materials could disrupt the eco-friendly products market.
- Gifts
- Innovative combinations of scents and packaging can disrupt the gift market by providing a wider array of products catered to all the senses.
