Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enchance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Top 35 Brand Activation Trends in August

From Personal Museum Recordings to Pop-Up Dessert Trucks

— August 26, 2017 — Marketing
August 2017 brand activations reveal a variety of creative trends, some of which are related to art and others which are associated with what is still the most popular style of pop-up – those related to food.

The Field Museum of Natural History in Chicago will be offering a new exhibit titled "Specimens with Something to Say," that involves the help of people who are willing to record their voices in the pop-up audio booth, which records participants speaking from a short script. The recordings will be part of the exhibit, and which function as a unique new way to boost engagement in a museum setting.

With Nutella now offering its own cafes in North America, the brand has also expanded to pop-up dessert trucks. The Nutella food truck will be featured in Australia, and all of the varying beverages and desserts it offers will contain the popular hazelnut spread.
7.1
Score
Popularity
Activity
Freshness
35
Pop-Up Investment Eateries
Pop-Up Investment Eateries
Investec's Click and Investaurant Helps Diners Gauge Their Risk Levels
<
34
Luxurious Fantasy Confections
Luxurious Fantasy Confections
This Game of Thrones-Inspired Cake Costs $25,000
<
33
Open-Air Cinema Clubs
Open-Air Cinema Clubs
EE Launched the '4GEE Community Cinema Club' to Share Films Above Sea Level
<
32
Food-Focused Automotive Pop-Ups
Food-Focused Automotive Pop-Ups
Honda's Civic Tour Includes 'City Flavor' Food & Music Experiences
<
31
Soda Brand Dining Pop-Ups
Soda Brand Dining Pop-Ups
The Vanilla Kitchen is a Pop-Up Dining Experience from Pepsi
<
30
Dessert-Decorating Workshops
Dessert-Decorating Workshops
Food Network is Promoting Its Bakers vs Fakers Show with 'The Fakery'
<
29
Spicy Candy Floss
Spicy Candy Floss
Lola's Cloud is a Pop-Up Candy Floss Boutique That Serves Jalapeno Cotton Candy
<
28
Personalized Museum Recordings
Personalized Museum Recordings
The Field Museum is Giving Exhibits Voices with a Recording Booth
<
27
Spouse-Spying Rental Services
Spouse-Spying Rental Services
'Ginza Ladis 1' Hires Actors to Stop Your Partner from Cheating
<
26
Alcoholic Shaved Ice Snacks
Alcoholic Shaved Ice Snacks
Ice Monster is Launching a Boozy Ice Treat That Looks Just Like Beer
<
25
3D-Printed Dating Pop-Ups
3D-Printed Dating Pop-Ups
Match.com's 'Model Males' Pop-Up Showcases 3D Figures of Members
<
24
Snack-Sampling Picnics
Snack-Sampling Picnics
Nut Butter Brand Pip & Nut's 'Pipnic' Pop-Up Shares All-Day Snack Ideas
<
23
Photography Brand Security Cameras
Photography Brand Security Cameras
The Polaroid Hoop is a Simplified Home Security Camera
<
22
Custom Connected Eyeglass Pop-Ups
Custom Connected Eyeglass Pop-Ups
The Snap Spectacles Pop-Up is On Display at Harrods in London
<
21
Line Waiting Services
Line Waiting Services
Consumers Can Pay Someone to Wait in Line for Them with 'Placer'
<
20
Pop-Up Train Carriages
Pop-Up Train Carriages
AART's Redesigned Train Carriages Serve a Variety of Purposes
<
19
Westcoast Burger Pop-Ups
Westcoast Burger Pop-Ups
In-N-Out Burger is Hosting a Pop-Up Cookout Truck in Metro Vancouver
<
18
Snack-Sampling Conveyors
Snack-Sampling Conveyors
Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts
<
17
TV-Inspired Installations
TV-Inspired Installations
This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
<
16
Floating Pop-Up Water Parks
Floating Pop-Up Water Parks
The Rockaway Water Park Offers a Range of Activities
<
15
Rapper Merch-Selling Pop-Ups
Rapper Merch-Selling Pop-Ups
The Location of Damn Pop-Ups Will Coincide With Kendrick Lamar's Tour
<
14
Pop-Up Sandal Shops
Pop-Up Sandal Shops
The Pop-Up Birkenstock Store is Located Inside a Shipping Container
<
13
High-Tech Pop-Up Barbershops
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
<
12
Elusive Rapper Pop-Ups
Elusive Rapper Pop-Ups
This New Travis Scott Pop-Up Will Be Open for Two Days Only
<
11
Instant Photography Pop-Ups
Instant Photography Pop-Ups
Polaroid is Marking Its 80th Anniversary with Its First-Ever Pop-Up
<
10
Multi-Sensory Beverage Pop-Ups
Multi-Sensory Beverage Pop-Ups
Perrier Flavor Studios Aims to Engage All of the Five Senses
<
9
Pop-Up Lemonade Stores
Pop-Up Lemonade Stores
Herschel Supply's Pop-Up Lemonade Stand Supports Arts Education
<
8
Bespoke Wimbledon Beer Pop-Ups
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
<
7
Champagne Cocktail Pop-Ups
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
<
6
Pop-Up Dessert Trucks
Pop-Up Dessert Trucks
The Nutella Food Truck Will Travel Around Australia this Winter
<
5
Gaming App Pop-Up Cafes
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
<
4
Sensorial Festival Activations
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
<
3
Summer Wine Brand Activations
Summer Wine Brand Activations
Campo Viejo's 'Fiesta de Color' Includes a Personalization Station
<
2
All-Day Nap Bars
All-Day Nap Bars
'Siesta & Go' Rents Beds and Rooms for Catching Up on Sleep
<
1
Self-Constructing Buildings
Self-Constructing Buildings
These Self-Deploying Buildings Can Pop Up in Eight Minutes
<