To help adult consumers in Japan deal with the heat of the summer months, Ice Monster is launching a novelty shaved ice treat.
Ice Monster will be serving shaved ice treats in tall beer mugs and coloring the shaved ice in such a way that makes it look as though consumers are truly enjoying a glass of beer. The 'Beer Shaved Ice' is made up of a mango-flavored base, plus a beer-flavored shaved ice layer, which creates the illusion that the mug is actually filled with a golden-colored ale with a foamy head.
The Beer Shaved Ice is set to be available to consumers for a limited time at Ice Monster locations, as well as select pop-up stores in Japan. The light, novelty dessert will appeal to adults who are looking for a refreshing alternative to consuming a pint of beer.